How to Conquer the Fear That Comes With Starting a Business by: Nicola Reid

It’s a little scary to start a business, especially if you’re fresh from college or have relied on employment all your life. But you may have no option. For example, in a case where you’ve lost your job, retired, or searched for a job with no success.

To help conquer your fears and mitigate business risks associated with new businesses, you can follow these tips from Inspire Wealth:


1. Find a mentor

A mentor will hold your hand and show you the way. You can learn a lot from your mentor, some of which are not even in books. Your mentor will open doors for you to network with other people in your industry by introducing you to their acquaintances, suppliers, etc.

This can help you get your supplies cheaply. They can also encourage you and help you develop a stronger emotional quotient needed to run a successful business. Another advantage of working with a mentor is that they will give you reassurance in hard times.


2. Create a business plan

To overcome the fear of the unknown, put your objectives and goals on paper in the form of a business plan. A business plan will keep you focused and organized. It is also an excellent tool to get funding, hire employees, choose a business structure, and market your business.

There are no hard and fast rules for writing a business plan. Feel free to choose a structure that works for you, but you must ensure it covers all your business needs. The trick here is to focus only on the critical points.


3. Start your business as a side hustle

Don’t rush to leave your job to start a business if you are employed. Starting a new business is a daunting task, so you need to take things slowly with your job acting as security. Instead, start your business as a side-hustle while still working full time.

You can attend to your business at night or on the weekends. On the other hand, if you are retired or don’t have a permanent job, you can look for a part-time job to support your business in its early days.


4. Market your business

Marketing is the best way to fight the fears of starting a business. You’ll gain courage as you market and start getting your first customers. Digital marketing is a good way of reaching millions of potential customers globally.

While digital marketing is a lot easier and cheaper, you need to use it alongside traditional marketing methods like business cards.

Luckily, you won’t have to spend much time designing a business card because there is a business card maker you can use with pre-made templates to edit by adding color schemes, text, and images.


5. Set attainable goals

Fear will set in if you set goals that are beyond your ability. Setting realistic goals is the best way to sail through the ups and downs associated with news businesses without getting discouraged.

Before setting your business goals, understand your strengths and weaknesses and make sure the goals you set align with your resources. If you have limited resources, choose a low-risk business that requires small capital. Then, as your business grows, you can expand it and even diversify to other markets.


6. Change your attitude about failure

When starting a new business, approach everything with an open mind, knowing that failure is part of the business. Failure is not the end of life. You can pick yourself up after a failure and start afresh.

If you fear failure, get inspiration from successful entrepreneurs. Some will tell you they failed multiple times before their businesses picked up. Talk to these successful entrepreneurs and learn from their history.

Above all, don’t fear competition. Just try to be creative so your business can have unique values not found in other businesses.



Starting a business has lots of challenges. The worst of them all is the fear of the unknown. Using the tips discussed above, you can overcome your fears and set your business on the right footing.

It’s worth emphasizing that you need to start your business as a side hustle, so you’ll have a place to lean on if it fails. Also, try to surround yourself with successful entrepreneurs so you can learn from them and benefit from their networks.